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We designed Champ's complete brand, from the logo and colours to business cards, a flyer, outdoor signage and staff t-shirts, and built a calm multilingual website that leads straight to booking.
champ-spa.com ↗
Champ is a massage practice in Gothenburg, founded on more than 15 years of spa therapy experience in international luxury hotels. The practice needed an identity to match that level of care, and everything that goes with it: a name on the door, printed material for the studio and a website that explains the treatments and makes booking easy.

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We built the brand around calm: a silhouette mark with one flowing line, a wide serif wordmark, Cormorant Garamond for headlines and Hanken Grotesk for everything else, and a palette of warm ivory and bone with deep umber, jade and a touch of gold. The same system carries through the business cards, flyer, outdoor sign and staff t-shirts. The website follows it too: one quiet multilingual page with Champ's approach, nine treatments in three groups, an introduction to Champ and a direct link to online booking.






Champ now has one consistent brand, from the sign at the door to the booking page. Guests can read about every treatment, learn about Champ's background and book online through the multilingual site, and the flyer, business cards and sign all point back to the site with a QR code.





Familiar, reimagined.Familiar, reimagined.Familiar, reimagined.

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From social to searchable.From social to searchable.From social to searchable.